It’s publication day for Move Your DNA, the Expanded Edition. It’s available now in paperback, audiobook, and for Kindle and e-readers. Congratulations to Katy Bowman on this new edition, which features a three-level movement program, an exercise glossary, and all-new photos. It also features a spiffy new cover, courtesy of our incredibly talented designer, Zsofi Koller. We took the opportunity to chat with Zsofi about the new cover, and what went into making it.
What was the original concept for the Move Your DNA cover? What range of things were you trying to convey?
We wanted to show a combination of both natural, everyday movement AND that our underlying body physiology plays an important role in the book, too. So the silhouette of the woman in a natural squat by a fire, juxtaposed with the bone cells and the DNA overlay felt like a good fit.
What went through your mind when you realized you’d get another crack at it, with the expanded edition?
“Hello old friend! Let’s brighten you up.”
How did you prioritize the changes you wanted to make—what was most important to capture on this updated cover?
Well the priority will always go to making the content as accessible as possible. So clarifying the “what” is behind it the new edition takes top billing.
That orange is reminiscent of the cover for Movement Matters, also by Katy Bowman. To what degree do you take the covers of an author’s other books into consideration in each new design?
Katy and I both love the colour orange very, very much so when I was thinking of a “vibrantly updated cover” it just landed there. Orange is the colour of action, change, and is powerful and bold. It really speaks to me as an important colour for Katy’s work. Since I design most of Katy’s book covers I like to think of them matching in tone and spirit. I will absolutely take elements I like from the different books and intermingle them. The content of each new book makes them stand apart in new and different ways each time.
What’s your favorite part of this cover design?
Seriously, I have the best job ever because I get to visually represent ideas that are ground-breaking and help make people’s lives—and the planet—better. That’s a pretty sweet gig, no? I love every cover because it represents a new problem to be solved. For this cover it was: “How can we retain the concept of the original edition and make it feel new and fresh?” Solving that problem elegantly is what makes me excited.
And if you’re curious about what’s new with this expanded edition beyond the cover… here’s a little more about that: