Author: Penelope Jackson

Our editor-in-chief, Penelope Jackson, writes:

Your writing is flawless, your ideas are brilliant, your manuscript is clearly magnificent. What more could a publisher possibly want?

Well, a lot, actually. (Sorry.) There are many ways to impress a publisher, whether you are a seasoned author, a newly signed neophyte, or a writer still trying to land your first book deal. But one of the most straightforward ways you can make a good impression on us is to show that you can use social media, well and wisely.

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Our editor-in-chief, Penelope Jackson, writes:

I love working acquisitions, but I notice common issues with the submissions I receive. So below are a few tips on how to approach a publisher (such as us) with your brilliant idea. These ideas are pretty basic, and if you have not already considered each of these items on your own, then you are almost certainly not ready to pitch just yet.

1. Know your target audience.  Imagine who you want to read your book, and think of some ways you will be able to speak to this demographic—both in your writing and through marketing channels. Be well versed in books people in that demographic have likely already read that are similar to your project, and know inside and out how your book is different (see also: item 3). Show the publisher that you understand who must read your book.READ MORE